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ArtDirect · AI art director for WordPress

Every post deserves a better picture.

ArtDirect reads your article, writes a visual brief and replaces stock photos and empty slots with images that actually fit. Alt text and caption included, in your language.

Download free See Pro plans

Works with your own Google Gemini key. About 7 cents per image, paid directly to Google.

Works with
  • Gutenberg
  • Classic Editor
  • Elementor
  • Divi
  • WPBakery
  • Themify
  • Beaver Builder
  • Bricks
  • Breakdance
  • Avada
  • WooCommerce
  • Yoast SEO
  • Rank Math

01

From weak image to fitting image in three clicks

No prompt writing, no downloads, no media library cleanup. ArtDirect works inside WordPress.

  1. 1

    Pick a post

    ArtDirect lists every image slot: featured image, images in the content and, with Pro, page builder and shop galleries.

  2. 2

    Let it read

    It reads the title, text around the image, focus keyword and categories, then writes a precise brief you can adjust.

  3. 3

    Choose and replace

    Pick the best variant. ArtDirect swaps the image in place with alt text and caption. One click brings the old one back.

02 · Live demo

Try the art director

Type a headline and pick a style. The demo shows how ArtDirect derives the brief, file name and alt text from it. In the plugin, real images come out of it.

Image style

Demo in your browser. The previews are placeholders, the plugin creates real images with your Google key.

ArtDirect · Studio
Brief

File name
Alt text

03

Everything an art director would do

The free plugin covers the core. Pro adds brand control, page builders, shops and bulk work.

  • Reads your content

    Title, surrounding paragraphs, SEO keyword from Yoast, Rank Math, SEOPress or AIOSEO and your categories shape every brief.

  • Replaces in place

    Gutenberg blocks, classic editor, captions and links are updated cleanly. No broken layouts, no manual uploads.

  • Alt text and captions

    Accessible, keyword aware alt texts and short captions for new and existing images.

  • SEO file names and WebP

    New images get descriptive file names from your keyword and image content, as compact WebP in the right size.

  • Ready for AI search

    IPTC and XMP metadata in every file plus schema.org ImageObject tell Google and AI assistants what an image shows and that it is AI-made.

  • History and undo

    Every replacement is logged. Restore the previous image, alt text and caption with one click.

  • Cost control

    Set a monthly limit and choose which roles may generate. The plugin stops before it gets expensive.

  • 10 languages

    Interface and generated texts in English, German, Spanish, French, Portuguese, Japanese, Italian, Dutch, Russian and Polish.

  • Brand kit Pro

    Accent colour, image worlds per category and up to three reference images keep every picture on brand.

  • Page builders Pro

    Finds and replaces images and backgrounds in Elementor, Divi, WPBakery, Themify, Beaver Builder, Bricks, Breakdance, Oxygen, SiteOrigin and Avada layouts.

  • WooCommerce Pro

    Product images and gallery slots get the same treatment, with matching alt texts.

  • Bulk alt texts Pro

    Fill missing alt texts across the whole media library, or automatically on every upload.

  • Rename existing images Pro

    Turn IMG_4711.jpg into a meaningful name. All sizes, links and page builders are updated and the old address redirects.

  • Image SEO audit Pro

    A score from 0 to 100 for your whole media library, with one-click fixes for alt texts, file names, size and format.

  • WebP for the whole library Pro

    Converts old JPEG and PNG files to WebP and scales them down. Originals stay as backup, links and redirects are handled.

  • Images for old posts Pro

    Finds posts without a featured image and creates one for each, in your house style, with alt text and SEO file name.

  • Social media images Pro

    Link preview, Pinterest pin and Instagram post from the featured image, with title and brand colour, set as Open Graph image.

  • Edit instead of redo Pro

    Keep a good image and change only what bothers you: background, colour, a missing detail.

  • 4K and 4 variants Pro

    Up to 4K resolution and four variants per run, plus the motif builder with eleven creative controls.

All features and comparison →

04 · Calculator

You pay Google, not us, per image

ArtDirect uses your own Gemini API key. Google bills you directly at its list price. We never resell or mark up usage.

$0.07
per image in 1K (Gemini, list price)
$0.10
per image in 2K
0 %
markup from ArtDirect

What do new images cost you?

Move the slider. You pay Google directly at list price, ArtDirect adds nothing.

To Google per month
$2.80
Per year
$33.60
Per image
$0.07

Google list prices for Gemini images. Briefs and alt text add less than a cent each. Plus your ArtDirect license if you use Pro.

05

Simple yearly plans

Start free. Upgrade when you want brand control, builders and bulk work. One price per year, cancel any time.

Starter

€39 / year

1 website

 

  • All Pro features
  • Updates for one year
  • Ticket support
  • Staging and local sites free
Choose Starter

Most popular

Pro

€69 / year

5 websites

€13.80 per website

  • All Pro features
  • Updates for one year
  • Ticket support
  • Staging and local sites free
Choose Pro

Business

€99 / year

10 websites

€9.90 per website

  • All Pro features
  • Updates for one year
  • Ticket support
  • Staging and local sites free
Choose Business

Agency

€129 / year

25 websites

€5.16 per website

  • All Pro features
  • Updates for one year
  • Ticket support
  • Staging and local sites free
Choose Agency

Unlimited

€199 / year

Unlimited websites

Also for client sites

  • All Pro features
  • Updates for one year
  • Ticket support
  • Staging and local sites free
Choose Unlimited

Lifetime

Lifetime Starter

€149 once

1 website

Pays for itself after 4 years

  • All Pro features
  • Updates without an end date
  • Ticket support
  • No subscription, nothing to cancel
Choose Lifetime Starter

Lifetime

Lifetime Pro

€249 once

5 websites

Pays for itself after 4 years

  • All Pro features
  • Updates without an end date
  • Ticket support
  • No subscription, nothing to cancel
Choose Lifetime Pro
Free Featured and content images · Alt texts, captions, undo · 1K and 2K, 2 variants
Download free

Prices include VAT where it applies. Yearly plans renew automatically and can be cancelled at any time. Google bills image generation separately through your own key. Without Pro the plugin keeps working as the free version.

Coming soon ArtDirect GEO

Next up: content that AI search quotes.

ArtDirect GEO checks your posts for what ChatGPT, Perplexity, Gemini and Google AI Overviews cite and helps you close the gaps.

Join the waitlist
  • Citation checkChecks each post for a clear answer first, facts with sources, author, date, FAQ and tables, and shows a score with concrete fixes.
  • Answers in your wordsSuggests answer paragraphs, summaries and FAQ as a revision of your own text. You decide what goes live.
  • llms.txt on autopilotKeeps an llms.txt with your most important pages up to date automatically.

06

Questions

Do I need an API key?

Yes. ArtDirect uses Google Gemini for images and texts. You create a free key in Google AI Studio and paste it into the settings. On WordPress 7 the key from the built-in AI connectors is used automatically.

What does one image cost?

Google charges about 7 cents for a 1K image and about 10 cents for 2K. Briefs, alt texts and captions cost a fraction of a cent. The monthly budget in the settings protects you from surprises.

Who owns the images?

You do. Google does not claim rights to generated images. The pictures land in your media library like any upload. Generated images carry a hidden marker and, if you like, a visible AI label.

Will it break my layout?

No. ArtDirect replaces the image ID and URL in the existing block, shortcode or builder element and keeps sizes and classes. Every change can be undone.

Do staging sites count towards my license?

No. Local and staging addresses such as localhost, .local, .test or staging. do not use a slot.

What happens when my license ends?

Pro features switch off and the plugin continues as the free version. Your images, alt texts and settings stay.

Can I move a license to another site?

Yes. Deactivate it in the plugin or remove the site in your account, then activate it on the new site.

Which languages does it write in?

Alt texts, captions and the interface are available in English, German, Spanish, French, Portuguese, Japanese, Italian, Dutch, Russian and Polish. By default ArtDirect follows the language of your site.

How does ArtDirect help with SEO and AI search?

Every new image gets a descriptive file name from your focus keyword, compact WebP at the right size, a precise alt text, IPTC and XMP metadata and schema.org ImageObject data. That is what Google Images, Google’s AI label and assistants like ChatGPT or Perplexity read. With Pro you can also fix existing images: audit, renaming with redirects, WebP conversion and social media images.

Yearly or lifetime, which licence is right for me?

Yearly plans start small, cover up to unlimited sites and can be cancelled at any time. Lifetime means paying once for one or five sites, with updates and support for as long as ArtDirect Pro is developed and for at least three years. It pays for itself after about four years. If you run many client sites, the yearly Agency or Unlimited plan is usually cheaper per site.

Give your next post the image it deserves.

Install the free plugin in a minute. Upgrade when you are convinced.

Download free See Pro plans