ArtDirect is here: the AI art director for WordPress

In short: ArtDirect is a WordPress plugin that reads your posts, writes an image brief and creates fitting images with Google Gemini. Every image lands right where it belongs in the post, with alt text, a descriptive file name, WebP and a caption. The core features are free, Pro adds page builders, a brand kit and image SEO for your whole media library.

Why we built ArtDirect

In our client projects at THE NET KEY we kept seeing the same picture: good writing, but featured images from the stock photo box, missing alt text and file names like IMG_4711.jpg. That costs clicks, accessibility and visibility in image search. An art director who knows every post was simply too expensive for most websites. So we built one as a plugin.

How ArtDirect works

1. Pick a post: ArtDirect shows every image slot, from the featured image to images in the text.
2. Let it read: The plugin reads the title, the text around the image, your focus keyword and the category and writes a precise brief.
3. Choose and replace: You get variants, pick the best one and ArtDirect swaps the image including alt text. One click brings the old one back.

What is free and what Pro does

The free version creates and replaces featured images and images in the content, writes alt text and captions and assigns descriptive file names. ArtDirect Pro adds:

• Images in layouts of ten page builders, including Elementor, Divi, Themify, WPBakery and Bricks
• A brand kit with accent color, reference images and image worlds per category
• An image SEO audit with a score from 0 to 100 for your whole media library
• Bulk alt text, renaming existing files and WebP for old images
• Social media images and up to 4K resolution

Image SEO and AI search

Every new image gets a file name from keyword and image content, a compact WebP, precise alt text and IPTC, XMP and schema.org data. These are exactly the signals Google Images and AI assistants like ChatGPT, Perplexity and Gemini read to understand what an image shows.

What it costs

ArtDirect uses your own Google Gemini key. Google bills you directly, about USD 0.07 per 1K image and USD 0.10 per 2K image. We add nothing on top. The Pro license comes as a yearly or lifetime plan, and local and staging sites do not count.

What comes next

ArtDirect is the first plugin from THE NET KEY Plugins. Next up is ArtDirect GEO, which makes your content citable for AI search. The waitlist is open.

Try ArtDirect for free or see the Pro plans.